Optimize the MarTech stack to maximize marketing performance

Unleash the full potential of your MarTech capabilities

Bring customer-centricity to the core of your marketing efforts with Photon’s Marketing Technology services. We help you build and manage your MarTech processes—right from stack assessment to technology integrations to adoption—to ensure competitiveness and deliver highly engaging customer experiences. 

Connect with Photon and build the right MarTech stack to meet your business objectives.

 

In the digital world of today, a company’s marketing efforts need to be data-driven and hyper-personalized. An effective MarTech stack provides the critical information and analysis that enables businesses to bring customer-centricity to the core of their marketing efforts. 

Photon’s MarTech services help Fortune 500 companies integrate a best-in-class suite of MarTech tools to optimize marketing operations and strategy. A well-tuned MarTech stack gathers customer data, creates distinct profiles, communicates with customers, identifies and nurtures leads, monitors customer service and feedback, and tracks campaign success. 

Our MarTech best practices help determine the importance and impact of Marketing Technologies on the business through a current-state and future-state analysis to deployment: 

  • Stack assessment: Roadmap definition, product selection, skills elevation, and adoption
  • Integration services: Vendor implementation, rollout, and integration
  • Marketing operations: Innovative campaigns and services support
  • Sustenance: Ongoing technology introduction and support

 

Photon’s MarTech services can help you build more effective marketing capabilities and solutions to address the gaps in process, data, technology, skills, and organizational coordination.

Marketing Process

Marketing Process

Photon’s expertise in Marketing Resource Management (MRM) helps enterprises efficiently organize and plan their marketing initiatives and tasks. We offer businesses a systemic and unified approach to centralizing marketing planning; creating, approving, and storing digital collateral; budgeting; connecting current campaigns to strategic initiatives; and managing processes. 

Tech Landscape

Tech Landscape

We help companies navigate the ever-expanding technology landscape by assessing where they are, where they are headed, and where they need to be. We help select the most appropriate MarTech tools, applications, and platforms to help businesses support the desired customer journey and optimize experiences. 

Integration

Integration

How do you ensure you unlock the full value of your MarTech stack? We map out the integration points across your current stack and, if needed, bring in best-of-breed MarTech tools to gain maximum business value from your investments.  

Adoption

Adoption

We evaluate the adoption of your MarTech stack across groups and markets to determine whether you are utilizing the full potential of your investment. This provides us a view on the gaps in people skills or process. Creating opportunities to upskill your staff and construct more governance around adoption of technologies.

Photon's holistic solutions address the entire MarTech value chain. With a powerful network of business strategists and experienced digital engineers on board, we help Fortune 500 brands implement a multi-functional MarTech framework to identify, evaluate, manage, and deploy personalized marketing solutions. 

Connect with Photon to establish the perfect MarTech stack and maximize its business value. 

Photon is ready to help you optimize your MarTech stack

“Marketers face the challenge of choosing the right vendors from a large and ever-evolving MarTech ecosystem and oftentimes do not utilize the full potential of their MarTech stack. Photon helps clients build the most effective MarTech stack to meet and exceed their business goals.”

Mukund Balasubramanian

CTO, Co-Founder at Photon

Mukund Balasubramanian

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